SWOT ANALYSIS OF JET 2 OFFERINGS
Health & Wellness
About Health & Tourism:
– Health and wellness are about enhancing ones physical and inner
wellbeing examples of this are massages, mediation and mindful
training.
– It is evident that the health and wellness sector 5.3 percent of global
economic output (McGroarty, 2019), which is more than half
compared to other global fiscal output
– (Callaghan et al., 2021) states that estimate the global wellness market
is `at more than $1.5 trillion, with annual growth of 5 to 10 percent.
THE DESTINAITION WE WILL PILOT INTO IS BALI
AS JET2 HAS DIVED INTO SPA HOLIDAYS IT WOULD
BENEFICAL TO CONSIDER BALI AS A CHOICE
Bali
– Most of Bali’s top hotels offer world-class spa facilities, and Bali is
among the leaders in luxury spa tourism in Asia
– Each destination is targeting different wellness activities. However,
the reason why I have chosen Bali as a spa destination is due to a great
deal of spa and wellness tourism draws tourists to Bali due to the
talent of its local therapists, the abundance of local ingredients for spa
products, and the beautiful natural surroundings (many spas offer
services in unique natural settings, such as on the beach or in the
jungle). Noted by (GLOBAL SPA SUMMIT, 2011)
–
Element of Jet2 Customer profile and customer service
– Low-cost airlines aimed at capturing revenues and appear highly
effective, as they focus on sales completion and minimizing effort on
the part of the customer. Though, Jet2 is ranked
– Top 10 ten for customer ethos (The Institute of Customer Service,
2021)
– Customer satisfaction score of 80.2 out of 100, much higher than the
overall average of 77.0.
SWOT ANALYSIS OF JET 2 OFFERINGS
– 67.9% of customers believe that the customer service during covid 19
has been positive (The Institute of Customer Service, 2021)
– It is also interesting to note that considering the impact on covid 19
Why are you recommending the product?
Spa tourism is rapidly increasing as the spa industry is a multi-billion-dollar
business, with customers willing to spend their hard-earned money on health
spa memberships, treatments, and trips to hotel spas. (Statista, 2020)
it was reported in The Jakarta Post (2009) that a tourism award for Bali was
given as “Best Destination SPA.” in Asia” by Asia SPA and Wellness, at the
Asia Spa and wellness festival Gold Awards at the Landmark Hotel, Bangkok.
Bali for mental health as spa facilitation are in much demand, it is seen as much
more as a necessity due to influences like escapism
Crompton’s (1979) identified seven psychological (push) motives those being
relaxation, escapism, evaluation off self. Push and pull theory similarly
Consequently, it is possible to distinguish extended key motivation factors of
