Running head: Yardstick and Competitive Market Evaluations 2
Introduction
Understanding that medical care is a business. Upon knowing that this is a business it is
understood that there is a medical care market. In this paper competitive market will be defined,
analysis of how competitive market is utilized as a yardstick, and how the yardstick approach
evaluates the performance of different medical care markets.
Completive Market Defined
There are two very important terms that must be defined to have understanding
throughout this paper. This will be a foundation in which we can then analyze the questions at
hand. As defined by Paul Feldstein, per the text states, “completive markets: the interaction
between a large number of buyers and suppliers, so no single seller or buyer ca influence the