The Havaianas brand was created and patented in 1962. The brand is owned by a manufacturing
company Alpargatas. Havaianas name comes from the Portuguese word for “Hawaiians”, the
design on the sole of the flip flop is designed to resemble the straw soles of zori. The rice straws
were substituted by a rubber toe that is consistent and soft at the same time and brings small rice
grain-inspired figures in the texture, also the fabric stripes were substituted by rubber and the
initial model in white and light blue. The design on the flip flops, white soles and colored
outsoles strap became very popular in Brazil. The fashion trend for the Havaianas became really
popular in the 1900, when the brand inverted the sole to make the colored outsole face upwards,
creating the appearance of a monochrome sandal. Havaianas has 80% of the Brazilian flip flop
market. Havainas distribute approximately 162 million sandals annually, of which 20% goes to
more than 80 countries of the five continents. In addition, Havaianas can be found in more than
