Running Head: MARKETING MANAGEMENT 1
BUOL 533 – Marketing Management
Bhargava Yalamanchili
University of Cumberlands
Week Seven Case – Kookie Kutter Bakery Paper
MARKETING MANAGEMENT 2
Introduction
The activities that are put in place by a company that is related to the act of buying and
selling goods and services are known as marketing; selling, delivering the products and services
to people and advertising. Defining marketing, it is an activity, an institution set, and the
creation, delivering, communicating and exchanging offers process in favor of the clients,
customers, partners, and the society generally (McDonald & Wilson, 2016). Kevin Ceretti, the
founder of a successful cookie company in Canada, is seeking to expand his territories and
produce more cookies by opening more lines in new locations. He has a team over the years that
advise him on the most effective marketing strategy to capture the attention of the customers. His
decision thus depends on the insight of this team of workers.
Moreover, he has another team of nutritionists who ensure that the ingredients and the
