1. Identify the strategic changes that have taken place at Hard Rock Cafe. What we want
to do here is help the student understand that an optimum mix of internal strengths and
opportunities drives strategies in a changing environment.
2. As these strategic changes have taken place—the 10 decisions of OM change:
1. Identify the strategic changes that have taken place at Hard Rock Cafe. What we want
to do here is help the student understand that an optimum mix of internal strengths and
opportunities drives strategies in a changing environment.
– Initially, Hard Rock was a London cafe serving classic American food.
– Then it became a “theme” chain with memorabilia in tourist destinations.
– Then it added stores.
– Then it added live music and a rock concert.
– Then it became an established name and began opening hotels and casinos.
– Then it upgraded its menu.
– Then it moved into cities that are not the typical tourist destination.
2. As these strategic changes have taken place—the 10 decisions of OM change:
– Location: From a London cafe, to tourist destinations, to non-tourist locations.
– Product design: New menu items
– Quality: The entire evaluation of quality and quality control got much more complex.
– Process: The kitchen process changed when Hard Rock went from hamburgers to lobster
and additional changes were made as the firm moved to retail merchandising.
– Layout: Added retail stores, added live music facilities.
