Nova Southeastern University
Wayne Huizenga Graduate School
Of
Business & Entrepreneurship
Assignment for Course: Mktp 5005
submitted to: Dr. S+ber
submitted by: Angela Moore
N01012654
Date of Submission: November 25, 2012
Title of Assignment: Happy Feet Soul Line Dance Group
CERTIFICATION OF AUTHORSHIP: I cer+fy that I am the author of this paper and that any
assistance I received in its prepara+on is fully acknowledge and disclosed in the paper. I have
also cited any sources from which I used data, ideas of words, whether quoted directly or
paraphrased. I also cer+fy that this paper was prepared by me specifically for this course.
Student Signature: ___Angela Moore________________________
*******************************************
Instructor’s Grade on Assignment:
Instructor’s Comments:
HAPPY FEET LINE DANCE
Angela Moore
November 25, 2012
Table of contents
Executive Summary………………………………………………………………………………………………….….…1
Group Description………………………………………………………………………………………….….…….…….2
Mission and Goals…………………………………………………………………………………………………………..2
Core competencies……………………………………………………………………………………..….…….…….…..3
Situational Analysis………………………………………………………………………………..….…….….…….…..3
Competitors…………………………………………………………………………………………………………….……..4
Target market…………………………………………………………………………………………………………….…..5
The Marketing Mix…………………………………………………………………………………………………………6
Product Strategy:………………………………………………………………………………………….…….……...6
Distribution Strategy:……………………………………………………………………………………….…….…..6
Promotion Strategy:……………………………………………………………………………………………….…...6
Price Strategy:………………………………………………………………………………………………..….…….…7
Customer Relationship Management……………………………………………………………………………….8
Budget and Monitoring……………………………………………………………………………………..…….……..9
Summary and Conclusions……………………………………………………………………….….…….…….…..10
Bibliography…………………………………………………………………………………………………..….….……..11
Executive Summary
Line dance origins date back to traditional folk dance [ CITATION Tat12 \l 1033 ].
Traditionally, dancing has been around for many years, although there are many different styles
and genres. Line Dance is where individuals form one or more lines parallel without a partner, to
perform choreographed, repeated, in unison series of steps to music [ CITATION Fre \l 1033 ].
Line dancing provides health and exercise related activities to create a positive lifestyle.
Happy Feet Soul Line Dance Group will serve the Tampa Bay Area. We will help
individual to learn to dance through line dancing while improving their health. There is not a
line dance studio for people, who want learn to line dance and meet other people who have
