We live in an increasingly globalized world, where the dynamic information is intense and
constant. The exchange of ideas and goods between the most distant places has become
even more frequent and rapid after the advent of the internet. In this context, there is an
important factor that must be taken into consideration: the media as a mechanism of
manipulation of the masses.
Through numerous media such as radio, television, newspapers, magazines, billboards,
internet, among others, the media has done its work to convince people to consume. For
this uses up some tricks, as famous artists and ones that encourage the public to buy the
products released. The human being is born and grows experiencing this world
manipulated by the media, and believing that happiness can be found when you purchase
certain clothing brand, shoes, car, jewelry, cell phone or any other product. It discloses the
idea of constantly bought happiness.
The individual who is born in this consumerist environment rarely learn interior and
subjective values such as friendship, love of neighbor, companionship, respect, dignity,
honesty the build as a thinking and emotional. Hence there is the difficulty of filling the
void inside, which is commonly sought in the consumption of concrete and surface
property. There is no claim that these goods are not necessary to happiness, but they are
not able to bring personal fulfillment sought by man.
From the ideas discussed, we can conclude that one of the best ways to ensure personal
fulfillment is fighting consumerism urged by the media – as this provides a makeup and
momentary happiness that does not feature a full and solid personal fulfillment – and
educating our children based on values such as solidarity, love and respect.