Unlock document.
This document is partially blurred.
Unlock all pages and 1 million more documents.
Get Access
Abstract
At the beginning of this paper, we do an introduction about the manager and their
honorsto use the book outline and theoretical explanation and investigate the
applicability of the theory in our selected company. The next thing that happened, we
make an analysis to evaluate the Haier company performance. This analysis is about
technical innovation, business strategy, management model, corporate culture and
sustainable development. Of course, any company in the development process will
slowly realize and improve their shortcomings. At last, there are conclusion and
recommendation.
Keywords: honors, investigate, technical innovation, business strategy, management
model, corporate culture, shortcomings
Introduction
Hair group was founded in 1984 in Qingdao. Since the start, Hair adhere to the
needs of the user centered innovation system to drive the sustained and healthy
development of enterprises, from an insolvency, on the verge of collapse of the
collective small factory to become the one of the world’s largest manufacturer
household appliances.
Ruimin, Zhang, chairman and chief executive officer of the board of directors of
Haier group.The MBA from University of Science and Technology of China in 1995.
In 1984, Ruimin, Zhang, stepped in, took over was already insolvent bankrupt the
director of Qingdao refrigerator factory. 28 years of entrepreneurial innovation, he has
been to the entrepreneurial spirit of innovation and the trend of the times ahead of
strategic decision-making pilot Haier, sustainable development.Because of its
innovative achievements in the field of management, Ruimin, Zhang won the 2011
“annual global wise leadership award”, “IMD Management Thought Leadership
Award”. As a manager, he subvert the traditional management model, the
establishment of an Internet based enterprise model. In July 16, 2015, Ruimin, Zhang,
won the 2015 American best practice institute (BPI) awarded “the outstanding CEO”
Award. However, in the corporate culture, Haier encourages every employee should
have the spirit of entrepreneurship, from being operated into an independent operation
