Grow From Within
Mastering Corporate Entrepreneurship and Innovation
1. 1. Overview of the book
Grow From Within is about how to bring creativity to the reality. The book covers
following topics:
– The fundamentals of designing a new business
– The four dominant models of corporate entrepreneurship
– Ways to align your innovation program with your strategy
– Leadership requirement for developing new business
The book starts with the definition of corporate entrepreneurship.
What is corporate entrepreneurship?
Corporate entrepreneurship is the process of building a new business within an established
organization. The new business, which is leverage base on the current corporate resources,
will be distinct from the core business. The essence of corporate entrepreneurship is the
creation of new business that requires substantial and continuous connections to core
competencies in order to reach their full potential.
Corporate entrepreneurship is the essential key in corporate growth strategy. It will balance
the current state and future plan of the corporation. In most of corporate, the
entrepreneurship programs come from traditional innovative departments such as R&D or
new business development like acquisitions. Furthermore, corporate entrepreneurship is
the vehicle for innovation opportunities that dont fit neatly into the core business.
Corporate entrepreneurship can be various from including:
– New product development: involves new ways of doing business that are often disruptive
to the core business.
– Spin-out or joint venture: become separated from the company in which they were
developed.
– Acquisition: is a part of corporate entrepreneurship programs.
Common pitfalls of corporate entrepreneurship initiatives include:
