1|34
GROUP ASSIGNMENT COVER SHEET
STUDENT DETAILS
Student name:
Đỗ Quý Dương
Student ID number:
31211024697
Student name:
Đỗ Ngọc Trâm Anh
Student ID number:
31211021941
Student name:
Phạm Thị Hoàng Oanh
Student ID number:
31211022108
Student name:
Hồ Diên Minh Huy
Student ID number:
31211023946
Student name:
Phạm Nguyễn Kiều Trang
Student ID number:
31211023802
Student name:
Nguyễn Hoàng Khánh Minh
Student ID number:
31211022221
Student name:
Nguyễn Mai Xuân Thảo
Student ID number:
31211022239
UNIT AND TUTORIAL DETAILS
Unit name:
Principle of Management
Unit number:
Tutorial/Lecture:
Lecture
Class day and time:
Tuesday 15:30-19:00
Saturday 10:00-12:00
Lecturer or Tutor name:
Gareth Craze/ Nguyen Vuong Khoi
ASSIGNMENT DETAILS
Title:
Group Case Study Analysis
Length:
8841 words
Due date:
22/12/2021
Date submitted:
22/12/2021
DECLARATION
I hold a copy of this assignment if the original is lost or damaged.
I hereby certify that no part of this assignment or product has been copied from any other
student’s work or from any other source except where due acknowledgement is made in the
assignment.
I hereby certify that no part of this assignment or product has been submitted by me in
another (previous or current) assessment, except where appropriately referenced, and with
prior permission from the Lecturer / Tutor / Unit Coordinator for this unit.
No part of the assignment/product has been written/ produced for me by any other person
except where collaboration has been authorised by the Lecturer / Tutor /Unit Coordinator
concerned.
I am aware that this work may be reproduced and submitted to plagiarism detection software
programs for the purpose of detecting possible plagiarism (which may retain a copy on its
database for future plagiarism checking).
Student’s signature:
Group 2
Note: An examiner or lecturer / tutor has the right to not mark this assignment if the above
declaration has not been signed.
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Group member 1: Đỗ Quý Dương
No.
Group work aspect
Contribution
Details
1
Sourced and appraised quality research material
90%
2
Suggested reasonable ideas for the case analysis
85%
3
Efficiently fulfilled assigned role
100%
4
Organization and ensuring things get done by
deadlines
100%
5
Submitted work to an agreed standard
90%
6
Level of enthusiasm and participation
100%
7
Cooperated and helped the group to function well as a
team
95%
8
Attended all group meetings
100%
Total contribution to the essay
95%
Group member 2: Phạm Thị Hoàng Oanh
No.
Group work aspect
Contribution
Details
1
Sourced and appraised quality research material
85%
2
Suggested reasonable ideas for the case analysis
95%
3
Efficiently fulfilled assigned role
100%
4
Organization and ensuring things get done by
deadlines
100%
5
Submitted work to an agreed standard
90%
6
Level of enthusiasm and participation
100%
7
Cooperated and helped the group to function well as a
team
90%
8
Attended all group meetings
100%
Total contribution to the essay
95%
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Group member 3: Phạm Nguyễn Kiều Trang
No.
Group work aspect
Contribution
Details
1
Sourced and appraised quality research material
90%
2
Suggested reasonable ideas for the case analysis
95%
3
Efficiently fulfilled assigned role
100%
4
Organization and ensuring things get done by
deadlines
100%
5
Submitted work to an agreed standard
90%
6
Level of enthusiasm and participation
90%
7
Cooperated and helped the group to function well as a
team
95%
8
Attended all group meetings
100%
Total contribution to the essay
95%
Group member 4: Hồ Diên Minh Huy
No.
Group work aspect
Contribution
Details
1
Sourced and appraised quality research material
95%
2
Suggested reasonable ideas for the case analysis
90%
3
Efficiently fulfilled assigned role
95%
4
Organization and ensuring things get done by
deadlines
90%
5
Submitted work to an agreed standard
100%
6
Level of enthusiasm and participation
100%
7
Cooperated and helped the group to function well as a
team
90%
8
Attended all group meetings
100%
Total contribution to the essay
95%
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Group member 5: Đỗ Ngọc Trâm Anh
No.
Group work aspect
Contribution
Details
1
Sourced and appraised quality research material
90%
2
Suggested reasonable ideas for the case analysis
95%
3
Efficiently fulfilled assigned role
100%
4
Organization and ensuring things get done by
deadlines
100%
5
Submitted work to an agreed standard
100%
6
Level of enthusiasm and participation
93%
7
Cooperated and helped the group to function well as a
team
100%
8
Attended all group meetings
95%
Total contribution to the essay
96,6%
Group member 6: Nguyễn Mai Xuân Thảo
No.
Group work aspect
Contribution
Details
1
Sourced and appraised quality research material
90%
2
Suggested reasonable ideas for the case analysis
90%
3
Efficiently fulfilled assigned role
100%
4
Organization and ensuring things get done by
deadlines
100%
5
Submitted work to an agreed standard
95%
6
Level of enthusiasm and participation
100%
7
Cooperated and helped the group to function well as a
team
90%
8
Attended all group meetings
95%
Total contribution to the essay
95%
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Group member 7: Nguyễn Hoàng Khánh Minh
No.
Group work aspect
Contribution
Details
1
Sourced and appraised quality research material
90%
2
Suggested reasonable ideas for the case analysis
85%
3
Efficiently fulfilled assigned role
100%
4
Organization and ensuring things get done by
deadlines
100%
5
Submitted work to an agreed standard
95%
6
Level of enthusiasm and participation
100%
7
Cooperated and helped the group to function well as a
team
90%
8
Attended all group meetings
100%
Total contribution to the essay
95%
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Tables of Contents
1/ Introduction 7
2/ Planning 8
3/ Organizing 13
4/ Leading 19
5/ Controlling 25
REFERENCES 31
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1/ Introduction
“Starbucks has become a status symbol to most people, especially college age
students, but more and more the main priority in people’s lives is just getting by and
paying bills on time” (Azriuddin et al., 2020)
According to Starbucks history, Jerry Baldwin, Zev Siegel, and Gordon Bowker
launched the first Starbucks in 1971. However, Starbucks was made popular by
Howard Schultz, who joined the company in 1982 as the president of marketing and
managed the retail business. Additionally, the name and the mermaid design were
inspired by Starbucks’ first headquarters in Seattle, Washington, in the center of Pike
Place Market. When they officially launched, it was only a single business recognized
for high-quality coffee and brewing supplies. Since that time, Starbucks has been
devoted to ethically sourcing and roasting the highest quality Arabica coffee in the
world. Today, with branches all over the world, the firm is the world’s leading roaster
and retailer of specialty coffee, Starbucks has a cultural strategy that aims to improve