Drew Weaver
MGMT 495
Google Case Study
Dr. Ali
Google’s Strategy in 2012
Google has a great amount of market share within the search engine industry, but they do
have some competition from rivals. There are two primary competitors to Google. They are
Yahoo and Microsoft. One of the five competitive forces that I consider to be strongest would be
the threat of substitute products or services. Many people might consider search engines to be
interchangeable, which could potentially lower Google’s market share. The competitive force
