Google’s corporate values are (1) “don’t be evil”, (2) technology is important, and (3)
make your own rules. These three corporate values have stood out among the others in the
technology industry.
“Don’t be evil” has been Google’s moto for years. Google strives to do the best they can
do for their end-users, customers, advertisers, and its search technology. For example, they
have built a strong reputation with their advertisers of being equal and fair due to this
moto. Their advertiser philosophy is “We never manipulate rankings to put our partners
higher in our search results and no one can buy better PageRank. Our users trust our
objectivity and no short-term gain could ever justify breaching that trust” (Deceptive
Branding). Google has had a positive influence on our society today by their mantra of
“don’t be evil”.
Don’t be evil is a corporate value that is needed in society today. Google has influence on
many if not all of their users. They have also built a reputation of being fair and equal to
all of their advertisers.
Google has to go above and beyond to bring users fast access to information. Technology
is something Google doesn’t take lightly, and they will invest millions to be the best. They
recognize that technology is ever changing in the industry and as a corporate value they
work hard to be the leaders. Meeting the desires of the users keeps them coming back for
future search needs. Behind the simplicity is a universe of technology that makes locating
