Google Case Analysis
The development of Google began in January of 1996 when two Stanford computer
science graduate students, Larry Page and Sergey Brim, created the search engine Back
Rub. Back Rub had received a loyal fan base within the Silicon Valley region and with the
advice of Yahoo co-founder, David Filo, Page and Brim left Stanford to focus on making
their search engine. In 1998 Rack Rub was renamed Google as a play on words of the
word googol. This would reflect their mission to organize an infinite about of data on the
internet. Google was initially was given an investment of $100,000 and the founders had
continued to expand along with receiving around $1 million in venture capital by
September 1998.
Along with Google’s continued growth, came an interest in companies looking to invest in
them. By the mid 1999 they had receive $25 million in funding. With these investments
Google began to expand in other ways than just a search engine. In 2000 Google’s new
innovations include having wireless search technologies, the capability they have searches
in 10 languages, along with having a Google Toolbar. The innovations through 2004
included Google News, Google Product Search, Google Scholar and Google Local.
Google had also purchased other companies in order to expand to markets they think
would be beneficial. The first purchased was Keyhole, which gave Google the opportunity
to developed Google Earth. Other acquired companies were YouTube and DoubleClick,
which gave Google the opportunity to generate advertisement within videos.
On April 29, 2004 Google’s stock went public, issuing 25.7 million shares. On the first
