VENSURE
CONTACT
1234 Information Lane
Intell, PA 00110
Vensuresuccess.org
999-888-7654
PATRICK PONKO
VENSURE SUCCESS
SUNDAR PICHAI
CEO • GOOGLE • 1600 AMPITHEATRE PARKWAY •
MOUNTAIN VIEW, CA 94042JANUARY 22, 2017
Dear Sundar Pichai,
Our organization has experienced continued success and
growth of business because of Mr. William Dumire, CEO of
Enterprise Technology Solutions. All implemented systems for
information and marketing have been introduced and
engineered by Mr. Dunmire. His vision and execution of proper
information and technology have fortified our company’s
ambition and goals.
Vensure prides itself with the ability to link customers with
service providers to assist with a multitude of entertainment
opportunities and venues. We currently service nationally and
have recently begun exercising globally. Cloud technology has
allowed our organization to execute our protocols and plans
without a brick and mortar facility. We can correspond to over
15,000 requests per day to new and existing clients with a staff
of 30.
Mr. Dumire has championed this endeavor and provides us
with continuous quality, rapid response and resolve using his
expert technical support. He has been a unique instrument to
our current success.
Sincerely,
Patrick Ponko
Google has been changing the market with data resource collection since
inception,1998. Its mission: “To organize the worlds information and make it
universally accessible and useful”. An unorthodox innovative beginning in 1995,
when Larry Page and Sergey Brin first met at Stanford. An unsteady stream of
disagreements that eventually plat formed into a major connection, a search
engine. First coined “Backrub”, the name was creatively changed to Google. An
arithmetical term to define the number one followed by 100 zeros. A foreshadow
of the masterpiece that was being set into motion. The firm was born and
eventual applications, improvements, vast innovations and style of leadership
have expanded into the conglomerate it is today. (Google). With a launch of a
successful and powerful search engine, Google has been able to adapt and
persevere in an ever-changing competitive world of accumulating information,
developing it and opening up ecommerce.
Achieving success by implementing key investments in infrastructure, the
utilization and design of its powerful search engine, extensive portfolio of
products and services along with its continued Resource Based View (RBV).
“Valuable, rare, imperfectly imitable and non-substitutable”. (ToughNickel, 2013).
Google prides itself in its ability to offer valuable goods and services. The
greatest value can be appreciated within its search engine. This powerful tool
accounts for roughly 96% of their staggering $38 billon revenue. The employees
are treasured because they add significant substance to the fundamental
component of Google, individualistic and extremely innovative. These services
are rare, as they have secured over 24,000 patents with the acquisition of
Motorola Mobility alone. With such a massive scale of infrastructure, imitation is
virtually impossible. As a leader, they have been able to execute immeasurable
advances in their base. This success was seen early due to a lack of competition
of the market in the 1990’s. The right place at the right time can influence many
positive effects to follow. The ability to easily obtain desired information through
the use of Google search has no substitute.
Much of their successful business model and strategy planning are
exemplified by its ingenious approach. This informal system of development is
powerful as it propels new ideas and promotes evolution regularly. Match this
fundamental concept of idea exploration with the mere size of this conglomerate,
sparks multiple research projects being promoted and developed. Most of these
are self-supporting. Their unique environment of large data compilations,
outstanding technologic components and an open publishing mentality draw top
people to join the team. Having $75 billion in revenues, over 60,000 employees
and a wide range of products is a huge bonus. Pride and empowerment are
quickly afforded the employees. These practices aid in tremendous productivity
and heightened morale for the workers. ((Watson,2009). Its “Deep Learning
initiative”, the art of educated machines, is embedded in its pursuit of science
and constant discovery. This is the core of Google. (Satell 2016). The
commitment to information collection from multiple sources of data has
contributed to a tremendous windfall of discovery and financial prosperity. They
provide these services free of charge while competitors command premiums for
them. Through this endeavor, a value chain has been created to meet their
customers’ needs. Free access equates to Google accumulating massive
quantities of data about almost anyone.
Another great example of innovation, the 20% rule. This allows a day a week
for individuals and small groups to collaborate on brainstorming ideas for
technology advancement. (Shaughnessy, 2012). Its equivalent to launching a
startup company with all the infrastructure of a massive enterprise. Through this
visionary component, key inventions have been realized. These include; Gmail,
Google News and AdSense. Additionally, artificial intelligence research has
been receiving increased interest to enable greater machine learning than ever
predicted. (Satell, 2016). Always stretching the boundaries of the cutting-edge
mentality within its fundamental makeup.
“AdSense” utilizes proprietary technology, plenty of customer attraction,
economies of scale and the resulting effects of the network. Relevant ads can be
targeted by search queries. This streamlining of web content drives the revenue
that has made Google what it is today. This is where the greatest concentration
and focus of advertising is explored. Algorithms are implanted that have been
formulated by the collection and cataloging of previous responses. These are
customized for the advertisers and anyone who uses this search mechanism.
The growth of customer loyalty results due to the relative ease of exploration and
