Google Four Functions of Management
Google began as a research project in January 1996 by Larry Page and Sergey Brin, two
Ph.D. students at Stanford University, California. They hypothesized that a search engine
that analyzed the relationships between websites would produce better results than existing
techniques, which essentially ranked results according to the number of times the search
term appeared on a page. Originally the search engine used the Stanford University
website with the domain google.stanford.edu. Google is now an American Public
Corporation specializing in Internet searching and online advertising. The domain
google.com was registered on September 14, 1997, and the company was incorporated as
Google Inc. on September 7, 1998 at a friends garage in Menlo Park, California. The
Google search engine attracted a loyal following among the growing number of Internet
users, who liked its simple design. After quickly outgrowing two other sites, the company
leased a complex of buildings in Mountain View at 1600 Amphitheatre Parkway from
Silicon Graphics in 1999. The company has remained at this location ever since, and the
complex has since become known as the “œGoogleplex. In 2006, Google bought the
property from SGI for 319 million (Olsen, Google). Google competitive advantage has
been built upon two decisive factors: its innovative technology, and its simplicity. It led in
the United States with 47.3% of Web searches in the month of May compared with Yahoo
at 20.9% and MSN at 13.6%. Google management techniques haveproven to be fruitful.
One of their 10 Golden Rules -Google compilation of ten rules which help motivate their
