Google’s top priority is providing the best experience to its end users—that is, people like
you and I—that want to obtain information as fast as possible. This is the main reason
Google has been able to stay on top over other search engines for so long. The researchers
that are employed there are committed to constantly discovering new methods of accessing
information or improving methods that already exist. Thus, the company values
nontraditional thinking plus dedication and a willingness to collaborate among its
employees. Furthermore, Google is strongly against ‘doing evil’ meaning it believes in
making money without being aggressive in a corporate environment. For example, the
company does not let the advertisements it posts on its webpages get in the way of
people’s searches. Though third party ads are its main source of revenue, it tries to keep
advertisements to a minimum and conserve its basic, simple layout that people love.
The biggest internal challenge that Google faces especially now as a company that has
grown immensely, is its inability to come to fast decisions. With a business that has
boomed even throughout the recession, Google undoubtedly is one of the best companies
in the marketplace and many people dream of working there someday. However the reality
is, as companies expand in size and worth, they become harder to manage and numerous
internal issues start to arise. The same problem applied to Google as the company matured
into a corporation worth billions and billions of dollars. The company’s management face