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Anthony Ruffino
ATHT 232
8 September 2020
Good to Great: By Jim Collins
1.) Level 5 Leader: Level 5 leaders display a powerful mixture of personal humility and
indomitable will. They're incredibly ambitious, but their ambition is first and foremost for
the cause, for the organization and its purpose, not themselves. While Level 5 leaders can
come in many personality packages, they are often self-effacing, quiet, reserved, and
even shy. Every good-to-great transition in Jim Collins’ research began with a Level 5
leader who motivated the enterprise more with inspired standards than
inspiring personality.
2.) First Who, Then What: “Get the right people on the bus” is a concept developed in the
book Good to Great. Those who build great organizations make sure they have the right
people on the bus and the right people in the key seats before they figure out where to
drive the bus. They always think first about who and then about what. When facing chaos
and uncertainty, and you cannot possibly predict what's coming around the corner, your
