“GOOD FOOD, GOOD LIFE”
PROFILE
A Swiss multinational conglomerate of food and beverages started in
1905 located in Vaud, Switzerland. Started in Europe and USA and
now doing business in more than 200 countries as leading brand and
offer such products as baby food, dairy products breakfast cereals,
Nutrition, beverages, pet cares and many more. In 2020 Nestle
generated sales of 84.30 billion CHF [Confoederatio Helvetica franc]
Currently Nestle has 447 factories and they have around 3.4 Lakhs
employees as per 2020 report. It ranked No. 64 in Fortune Global
500 in 2017 and No. 33 in the 2016 Forbes Global list of largest public
companies
Nestle’s roots are connected with India since 1912 and it’s been part
of the Indian growth story, and in India they majorly offer milk and
nutrition, chocolates, beverages, cooking aids kind of products
HISTORY
Company’s history begins in Switzerland 1866, under Anglo-Swiss
foundation with Condensed Milk product, where Henri Nestle
develops an infant food in 1867, and in 1905 both companies merge
itself and that merger known as a Nestle Group.
STAGES OF EXPANSION
In 1905, Nestle & Anglo Swiss had expanded more than 20 factories
using establish sales network over Africa, Asia, Australia, Latin
America. This year’s known as “Belle Epoque” or “Beautiful Age” and
becomes a global dairy company
From period of 1915 to till 1935 company faced many worldwide
problems like first World War, 1929’s Great recession but company
steadily doing it business, and in 1938 they launched “Nescafe” with
tagline “powdered extract of pure coffee” which at that times
becomes a top revenue segment for Nestle
Over this period company launched many products like chocolates,
chocolates drink, milk powder for babies, vitamin supplement so
this kind of products are daily needs with high quality so gaining
customers becomes easy for companies.
When USA enters in second World War Nestle markets their
product as into American service personal and it gained immense
popularity between US troops.
AQUISITIONS
•In 1947 Nestle aquires Maggie Company
•Company has huge customor base at USA and Euorope
•Nestle buys Marabou in 1962 a frozen food leader company and
goes for diversification and becomes minority shareholder in L’Oreal
–1974
•After that Nestle launches “yogurt” and focused on health consious
consumers
•Nestle buys Rowntrees in 1988 and added Kitkat, Smarties to its
portfoilo
•Creates joint venture with Coca Cola for beverage partners in 1988
WHAT NESTLE STANDS FOR
FUN FACT
Chocolate Chip cookie inventor “Ruth
Graves Wakefield” sold the recipe to the
Nestle for just $1 Dollar for lifetime supply
of Nestle chocolate.
OBJECTIVE
To be the world’s
largest and best
branded food
manufacturer
VISION
To be a leading
competitive in
health and
wellness
delivering
company
MISSION
” Godd Food,
Good Life” is to
provide with the
best tasting
PRODUCTS
Company offers such wide range of products which we need in our
daily life cycle and in some the segments company lead from the
front over the decades
(A) Market Leaders
85% of their product have leading positions in the market
and products like Instant noodles (Maggie) Instant Coffee
(Nescafe) Cereals (Cerelac, Lactogen). These products are
cash cow for Nestle which generates more cash
97%
66%
44%
60%
64%
51%
70%
60%
80%
100%
120%
Nestel Market Share – 2020
