Group Case 4 Analysis: Gold Card Protection Service
Michelle Colindres and Nancy Zonneveld
April 9, 2014
Professor Amrouche – MAN 350 001
History of Executive Bank Plc:
1
The Executive Bank Plc is where plenty premium customers go to. It is mostly for people
who fly internationally. It is has an exclusive and expensive Gold Card which they offer a protec–
tion service for.
Gold Card Protection Service’s Service Concept:
–Organization: Gold Card Protection Service
–Organizing Idea: Provide insurance against theft and misuse of its customers’
charge and credit cards.
–Service Concept: Provide a wide range of benefits for a customer that is in need
of help.
–Service provided:
oA 24 hour world wide free phone number
oA single call to cancel all cards and order replacements
o£2,000 insurance against misuse before notification
