III-AMA
Assignment #1
Name of Students:
1. Ani, Kristine Joyce
2. Galigo, Donna Rose
3. Mendoza, Mary Joy
4. Santonia, Sara Madeline
5. Villanueva, Valerie
GLOBE TELECOMMUNICATION
EXTERNAL ENVIRONMENT ANALYSIS
A. Demographic Segment
At last, a company finally presents an oversaw computerized publicizing administration that
can overtake the world. Globe through its handhold business to people, it gave them a wide range
of choices and opportunities. The company became a road for its customers to have a new world
outside their expectations.
A.1 Age
Globe Telecom made even sure that its product can be accessed by different age
groups. Kids and teenagers who are still students can avail affordable promos like what
their Prepaid service is offering. Load promos aid the problem of those people who can’t
really afford applying for postpaid or Globe Wi-Fi at home.
Keeping this kind of service brought no limit to invite potential customers in availing
the company products. Into this sense, Globe will be able to expound its target market
across the world.
Products
Kids
(1–12)
Teenagers
(13-19)
Adult
(20 and above)
Mobile
Postpaid
✓
✓
Prepaid
✓
✓
✓
GoHealth
✓
Globe at Home
Broadband Plans
✓
✓
Prepaid Wifi
✓
✓
Globe at Home
✓
✓
International
Roaming
✓
Call and text
✓
Traveler Sim
✓
Table 1. Globe users availing product according to age
The table above depicts what products or promos suits a certain age group. This
elaborates how the company ensure that all if not possible, almost all people can get the
chance to access and use Globe products. The company created various services so that
their customers might have wider choices according to their need as a kid,
student/teenager and an adult.
A.2 Gender (no need to include it since the result of male of female is equal)
Globe built no boundaries when it comes to gender preferences. Their products
and services are suitable for anyone of any gender to avail. The table below shows how
Globe democratized connectivity and inclusivity.
Products
Female
Male
Mobile
Postpaid
✓
✓
Prepaid
✓
✓
GoHealth
✓
✓
Globe at Home
Broadband Plans
✓
✓
Prepaid Wifi
✓
✓
Globe at Home
✓
✓
International
Roaming
✓
✓
Call and text
✓
✓
Traveler Sim
✓
✓
Table 2. Globe users availing products according to gender
A.3 Income
Major factor that affects the customers from buying a certain product is their
income. Now, what Globe did is they made it possible to cross boundaries between below
income earner to minimum to above. Ten years ago, maybe Internet or load is not a
necessity but today, it is. Especially that early this year, Philippines faced Covid-19 which
made a lot of people and businesses to suffer. Individuals need to adjust from physical to
virtual world where everything is just one click. This event made Globe products very
timely and relevant.
The table below illustrates how distributed the company products are, reassuring
that no one is left behind taking into considerations are the promos that the company
created so that below income earners will still be able to get the services. An affordable
price with a quality product. No doubt why Globe Telecom covered all the income earner
groups.
Products
Below
Minimum
Above
Mobile
Postpaid
✓
✓
Prepaid
✓
✓
✓
GoHealth
✓
✓
✓
Globe at Home
Broadband Plans
✓
✓
Prepaid Wifi
✓
✓
✓
Globe at Home
✓
✓
International
Roaming
✓
✓
✓
