GLOBALIZATION OF MARKETS
The globalization of markets means that the expansion and access of businesses to all
over the world to reach the needs of the customers internationally. Now due to the
advancement of technology and IT revolution there is less problems of boundaries. The
main reason is due to the advent of the internet that has facilitated to the customers and
companies to interact at a common place by just sitting it home and it decreases the cost
of product and other costs as well which is the benefit for the both parties. Now the
companies are able to sell its product and services internationally. It is
commonly believed that the taste of the consumers living in the different parts of the
worlds are now emerging now MTV has become local channel, ordinary people wear levis
