Mar 101
The Coca Cola Company.
The Coca Cola company created a case study in 2015 for a change in policy to no market
children in the age range of twelve years of age and under , this policy change was made to
uphold the company Integrity and values as a family oriented beverage company. Coke felt as
though they were promoting obesity in children of a certain age world wide.
Though millions of children enjoy Coca Cola beverages, I personally
think it was a great idea to keep children out of marketing spotlight for their health and safety,
with the amount of sugars contained in this beverage it may cause obesity , I understand why
Coca cola wouldn’t want to promote children , the company has protected their brand with this
strict policy to cover all beverages.
get sorted through or read.