Global Marketing
Mid-term Exam Review
1. In global business, products have been traded across borders throughout recorded
civilizations, extending back beyond the silk road that once connected
East with West.
2. Saturation of domestic markets in the industrialized parts of the world have forced many
companies to look for marketing opportunities beyond their national boundaries.
3. Five types of marketing that have led to the evolution of global marketing are domestic
marketing, export marketing, international marketing, multinational marketing and
global marketing.
4. There are five identifiable stages in the evolution of marketing across national
boundaries. The first stage is: Domestic Market
5.. Domestic marketers tend to be ethnocentric.
6. In a polycentric orientation, marketers begin to tailor / customize / adapt products to
local
conditions.
7. The World Economic Forum’s Global Competitiveness Report placed
two Asian Tigers (Taiwan and Singapore) among the world’s top 10 economies (along with
the Finland, United States, Sweden, Denmark, Iceland,
Switzerland, Norway, and Australia).
8. Triad regions of the world include: USA, Western Europe and Japan
9. Future trade flows are likely to move how? Future trade flows are likely to be
characterised by trade in high volume generics moving from India/China to the
OECD countries while
10 Which of the top 10 countries in competitiveness does NOT suffer from a lack of
natural resources? USA and Canada
11. The World Trade Organization (WTO) was created in the 8th round of GATT
talks—called the Uruguay Round.
12. As of February 28, 2009, the World Trade Organization (WTO) has 153
member countries.
13. One way around having your intellectual property copied (such as software) because
of easy access is to sell: Mass Copy , Subscription and Membership
14. When international transactions occur, foreign exchange is the monetary mechanism
that allows the transfer of funds from one nation to another.
15. All of the following are purposes of the International Monetary Fund (IMF)
EXCEPT:
The Purposes:
– To Facilitate the expansion and balanced growth of international trade, and to
contribuite thereby to the promotion and maintenance of high levels of employment
and real income, and to the development of the productive resources of all members
as primary objectives of economic policy
– To promote exchange stability, to maintain orderly exchange arrangements among
members, and to avoid competitive exchange depreciation.
– To assist in the establishment of a multilateral system of payments in respect to
current transactions between members and in the elimination of foreign exchange
