1.A) Although Brazil has been viewed as a country with lots
of sales potential, why are some international luxury brands
experiencing mixed success in the Brazilian
market? B) What are the key challenges that international
brands face when conducting business in Brazil?
A：
As The number of millionaires and the rich people in Brazil is on the rise, the
demand for the luxury good is also keeping rising.
The new riches want to show everything, and they stay in trends, make the
market growing.
The consumption habits in Brazil is also one of the reasons. In Brazil, clients feel
more comfortable to shopping locally, where they can speak their languages.
