–stratified or multistage area sampling
–sampling error: the difference between the results of random sample taken at
the same time
–polls are hardly infallible
–exit polls: polls based on interviews conducted on election day with
randomly selected voters
However Opinions Differ
–opinion saliency: some people care more about certain issues than other
people do
–opinion stability: some opinion choices seem to be steadt, , while on others
they tend to be more volatile
–opinion policy congruence: some issues gov. seems in sync with popular
views, other issues it is very out of sync (hard to get)
–
–political socialization: process by which background traits influence one’s
political views
–mass and elite opinion differ
–elite: some people who have a disproportionate amount of some valued
resource
–not only do political elites know more about politics than the rest of us, they
think differently about
–gov. attends to elites opinion more on many matters
Political Socialization: The Family
–majority of young people identify with their parents political party
–some people branch out from parents opinions as they grow older, but most
stay the same
–decline in people defining themselves as democratic or republican; Incline in
people identifying themselves as independent
–young voters have a weaker sense of partisanship than older ones.
Religion
–religious difference make for political differences, but the differences are
generally more complicated than first meets the eye
–religious influences on public opinion is most pronounced to social issues
the gender gap
–gender gap: differences in political views between men and women
–men have been increasingly republican since the mid-1960s, while the
women remained democrats
–men tend to be more conservative than women on recent social issues
–gender gap less evident in midterm congressional elections than it has been
in presidential elections
Schooling and Information