SWOT analysis
Strengths
1. Through establishing alliances with other powerful enterprises, GE built up the wider
network, which was easier for it to develop new clients and help the company more
efficient.
2. GE has clear strategies.
3. GE has extensive clients, which is the leading force contributing to its high sales and
profit.
4. GE has a powerful research and development department, and has a huge research and
development institute.
Weaknesses
1.GE is involved in multiple fields, which requires the management personnel to have
enough energy to pay attention to market trends, management and operation.
2. GE’s performance in the Asian market has not been satisfactory.
3.The efficiency of some departments has experienced a slow-down in terms of its growth
Opportunities
1.GE Company pays attention to corporate social responsibilities.
2. There are also opportunities for acquisition and merger, which can help GE to obtain
new clients and new resources and to enter new markets.
3. In terms of technological changes, opportunities can be provided for GE in order to
make it successful in the future.
Threats