Gap: Strategic Management: Introduction; Vision, Mission, And Stakeholders

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Gap Inc. is one of the world largest specialty retailers, operating more than 3,100 stores in
the United States, Canada, the United Kingdom, France, Ireland and Japan. We operate
four of the most recognized apparel brands in the world *ƒ²*ƒ"€šGap, Banana Republic,
Old Navy, and our newest brand, Piperlime. (Gapinc.com)
Organization mission and vision
Gap mission is stated as: Our purpose? Simply, to make it easy for you to express your
personal style throughout your life. There vision is: Every day, we look for new ways to
connect with customers around the world, provide value to our shareholders and make a
positive contribution in the communities where we do business.
"I created Gap with a simple idea: to make it easier to find a pair of jeans. We remain
committed to that basic principle."“
Don Fisher, Gap Inc. Founder and Chairman Emeritus
Products and brands
Gap Inc. is a leading international specialty retailer offering clothing, accessories and
personal care products for men, women, children and babies under the Gap, Banana
Republic, Old Navy and Piperlime brand names. Gap brand includes Gap, GapKids,
babyGap and gapbody. The company also operates Gap Outlet and Banana Republic
Factory Outlet stores. (Gapinc.com)
Organizational stakeholders
The organizational stakeholders at Gap Inc. are employees, shareholders, the board of
directors, CEO, in addition to the customers, suppliers, their communities and the
government.
CEO and executive team
Glenn K. Murphy is Gap Inc. Chairman and CEO; he is complimented by an executive
leadership team of twelve other individuals. There are seven presidents: Japan, Europe,
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