Running head: GALLUP POLL 1
Gallup Poll Methodology
Miguel Pierce-Martin
Indian River State College
GALLUP POLL 2
Introduction
Gallup is an American consulting company founded in 1935 by George Gallup. Gallup is
dedicated to the delivery of systematic computational analysis of data or statistics. Gallup uses
this analytics to give advice to the leaders of organizations who want to solve different problems
they face. Gallup follows a “scientifically proven methodology and rigorous research standards”[
CITATION Gal161 \l 1033 ] in order to gather relevant and transparent data, and then this data is
used to provide valuable advice to organizations.
One way in which Gallup is able to gather pertinent and accurate data is by using its
renowned Gallup Polls. Gallup Polls measure the prevalent view among the general public and
their attitudes toward significant political, social, and economic issues around the
