Type
Essay
Pages
3 pages
Word Count
982 words
School
N/A
Course Code
N/A

Galanz

February 20, 2014
1. What were the order winner/order qualifier for Galanz in the microwave oven
business during the early stage of its development?
2. Rank the importance of Galanz’s operation objectives of cost, quality, flexibility,
delivery, service and innovation. How has the importance changed over years?
3. What is role of technology has played in the success of Galanz?
4. What are Galanz's competitive and operations strategies?
5. What are the differences between OEM/ODM versus OBM in terms of
production, design, marketing, distribution and customer service?
1. What were the order winner/order qualifier for Galanz in the microwave oven business
during the early stage of its development?
When Galanz started its business, the microwave oven business in China was in its infancy
and it was less risk to invest in the technology associated with microwave ovens because
this technology had been mature and stable for a long time.
At the early stage, Galanz did not have any competitive edge in production technology but
only an abundant supply of cheap labor and land. Thus the only way to compete the market
is to offering a low price. From 1996 to 2002, Galanz adopted a low-price strategy by
repeatedly implementing cycles of price cutting and production capacity expansion.
2. Rank the importance of Galanz’s operation objectives of cost, quality, flexibility,
delivery, service and innovation. How has the importance changed over years?
At the early stage of development of Galanz, the most important objective is cost, because
it did not have any competitive edge in production technology but only an abundant supply