Precious Garbla
10/06/2019
Week 4 Discussion: Analyse Social Media
Papa Jones is one of the fourth largest pizza delivery restaurant chain in the United States. Papa Jones uses
several social media like; Facebook, Instagram, mobile adverting, programmatic display, native video adverting,
YouTube, and much more. I think they choose those main sites in advertising, because they’re the most
common sites people all over the world uses. The video adverting’s is cost-effective and high volume. Over
160k people come across Papa Jones ads on YouTube and there only charge $0.13 per view. That’s pretty good.
The most significant post Papa Jones posted is their updated promotion. Dedicated customers like myself who
have the mobile app always receive several prom codes or coupons. The most common is game day promo, or
reasonable price discount. Rather it’s a family bundle, or an individual pizza that’s between five to six dollars
for it. . Also Papa Jones rewards there customers with rewards towards a free pizza or menu item. Which I find
one of their best perks.
The main use for the social media in their eyes is to keep track of their brand perception. They believe
developing a consist brand voice on social media can make or break them. They use social media to delivery
service, to get customer feedback, promote their menu, hire new talent, make know of their food allergens, and
to let the world know about their brand and investor.
After reading the cost involved with budgeting for Social Media management. I probably would manage my
social media. I wold have someone to revise my post before it’s posted. I’m not the best on my grammar and I
would want to articulate my business to the fullness. I won’t want to add on a face to my brand in case they
mess up and cost me money. Who better to represent myself then yourself? We know never to argue with a
customer, never talk about no politics, or outside groups. Cause that could cause you to lose a part of your
customer who disagree with you . Plus during my own social media management I could save money. As much
as I use my phone I mind as well promote my business. I would start of using Instagram and twitter because its
free then when I start to grow I probably find a site to pay for advertising my business.