“INDEPTH STUDY ON SELF GIFTING BEHAVIOUR IN CONSUMER BEHAVIOUR AND ITS
IMPACT ON PROMOTIONAL STRATEGIES ADOPTED BY BRANDS”
A PROJECT STUDY SUBMITTED IN PARTIAL FULFILLMENT
FOR THE REQUIREMENT OF THE
TWO YEAR (FULL-TIME)
POST-GRADUATE DIPLOMA IN MANAGEMENT
(2019 – 21)
BY
SRISHTI YADAV
079 / 2019
UNDER THE GUIDANCE OF
DR. GAURAV JOSHI
LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT, DELHI
SEPTEMBER,2020
Project Study Approval Form
(To be approved by the Faculty Guide)
1. Name of the Student: Srishti Yadav Roll No 079/2019
2. Topic: In-depth study on self-gifting behaviour in consumer behaviour
3. Name of the Faculty Guide: Dr. Gaurav Joshi
I have read the Guidelines for Final Research Project dated August 2020.
