Antonio Ciardiello
Mr. Anders
BUS 290
3/28/19
Frontline Focus #9
Tom is a copywriter with a regional ad agency that has a very lucrative contract with Smith’s
national retail chain. Tom loves his job because in the company everyone knows each other and works
together as a team. Tom has been assigned to write the copy for a series of ads about barbecue utensil
sets featuring the American flag. He was reading the contract and a copy of the original billing
paperwork for the shipment. The items were made in Indonesia and not in the Unites State. Moreover,
this company has young children employees in sweatshop working condition.
I believe that Mr. Smith is not following any of the ten guidelines listed in “The Pursuit of
Global Ethics”. Moreover, according to page 194 there are some violations, for example: the human