BUSINESS PLAN
FRENCH FRIED CHICKEN
Nicoli Charboneau
000300854
9/30/2017
Submitted to: Dr. Randolph Smith
MGMT 3330 FALL-CMP2017VC01
Wayland Baptist University
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1.0 EXECUTIVE SUMMARY
French Fried Chicken is the idea of fast food in Kala Lampur and this is the second branch of
this fast food after success of the first one. It is a locally owned fast food and will be positioned
as an international outlet through the efforts of the management and by following a creative
approach. It will provide a combination of quality fast food products with a unique and best taste
ever. This idea is answer to the growing demands and trends of the fast food items. In this new
age of competition, it is very hard to make your new brand differentiated from others. The main
priority is to open an outlet in the famous crowded mall to increase the people visits there. So,
we are not going to start a price war rather we are going to offer something better at the same
price to attract customers and build a loyal customer base. This plan is prepared to obtain a
location for initial fast food launch. Our aim is to provide such an environment to the people
along with the quality food at reasonable rates for which friends and family feels comfortable
and likes to come there in hunger. We offer food that meets the quality standards with a
differentiated service to top to the competition. We are offering wide range of foods with a
different taste and have tried to localize our menu in a try to retain customers. The business
needs an investment of $50000 in the start and has positive cash flows from very first year with a
net profit in its first month of operations.
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Table of Contents
1.0 EXECUTIVE SUMMARY ………………………………………………………………………………………… 2
2.0 INTRODUCTION OF BUSINESS IDEA …………………………………………………………………….. 5
2.1 Our mission is: ………………………………………………………………………………………………………. 5
2.2 Our vision is: …………………………………………………………………………………………………………. 5
2.3 Our Values are: ……………………………………………………………………………………………………… 5
2.4 Marketing Objective: ……………………………………………………………………………………………… 6
3.0 BACKGROUND ………………………………………………………………………………………………………. 6
4.0 BUSINESS FEASIBILITY ANALYSIS ………………………………………………………………………. 7
4.1Technological Feasibility: ………………………………………………………………………………………… 8
4.2 Operational Feasibility ……………………………………………………………………………………………. 8
4.3 Economic Feasibility ……………………………………………………………………………………………… 8
4.4 Legal Feasibility…………………………………………………………………………………………………….. 8
4.5 Technical Feasibility ………………………………………………………………………………………………. 8
4.6 Schedule Feasibility ……………………………………………………………………………………………….. 9
4.7 Market Feasibility ………………………………………………………………………………………………….. 9
4.8 Resource feasibility ………………………………………………………………………………………………… 9
4.9 Cultural feasibility …………………………………………………………………………………………………. 9
4.10 Financial feasibility ………………………………………………………………………………………………. 9
5.0 MARKETING PLAN …………………………………………………………………………………………….. 100
5.1 Product & Services ………………………………………………………………………………………………. 10
5.2 Price …………………………………………………………………………………………………………………… 11
5.3 Promotion ……………………………………………………………………………………………………………. 11
5.4 Placement ……………………………………………………………………………………………………………. 11
5.5 People ……………………………………………………………………………………………………………….. 122
5.6 Process ……………………………………………………………………………………………………………….. 12
5.7 Physical Evidence ………………………………………………………………………………………………… 12
5.8 SWOT Analysis …………………………………………………………………………………………………… 13
5.8.1 Strengths: ……………………………………………………………………………………………………… 13
5.8.2 Weaknesses: ………………………………………………………………………………………………….. 13
5.8.3 Opportunities: ……………………………………………………………………………………………….. 14
5.8.4 Threats: ………………………………………………………………………………………………………… 14
6.0 OPERATIONS PLAN ……………………………………………………………………………………………… 14
6.1 Goal Specification:……………………………………………………………………………………………….. 14
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6.2 Operations Specifications: …………………………………………………………………………………….. 14
6.3 Human Resources: ……………………………………………………………………………………………….. 15
6.4 Staff Required: …………………………………………………………………………………………………….. 15
6.5 Quality Control Department: …………………………………………………………………………………. 16
6.6 Management:……………………………………………………………………………………………………….. 16
6.7 Physical Resources Required: ………………………………………………………………………………… 16
7.0 FINANCIAL PROJECTIONS …………………………………………………………………………………… 18
7.1 Income statement …………………………………………………………………………………………………. 18
7.2 Cash flow ……………………………………………………………………………………………………………. 22
7.3 Balance sheet ………………………………………………………………………………………………………. 23
7.4 Sales Budget………………………………………………………………………………………………………… 24
8.0 TIMELINE ……………………………………………………………………………………………………………… 25
REFERENCE ……………………………………………………………………………………………………………….. 26
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2.0 INTRODUCTION OF BUSINESS IDEA
The central idea of the business is to provide quality fast food items at reasonable rates with
highly comfortable and friendly environment to attract the customers in the mall who come for
shopping and outing there. There is already one fast food working in the market but now there is
a franchise opening in the mall for the expansion of the business and increase the brand worth.
The new idea of fast food is more effective in the crowded mall initially as the fast food should
create its strong brand image in the minds of the customers and to create goodwill in the target
market. First opening of the outlet should be fascinating to attract maximum number of people
and create an image in their minds about the good standards and quality fast food items
(Malhotra, 2008). The grand opening of the fast food will be arranged in the mall along with
some attractive arrangements and the visitors are entertained with the complementary products
for the promotion and the kids are attracted to the decorated play area.
2.1 Our mission is:
“To provide quality fast food products and atmosphere that satisfies customer taste,
smell, hearing, and sight by exceeds customer’s expectations in every sense.”
2.2 Our vision is:
“The fast food that you recommend to your friends and relatives and where you want to
come in your time of hunger”
2.3 Our Values are:
➢ Our Commitment to people
We give chance, support ability, create pioneers and prize accomplishment. We accept that a
group of generally prepared people with different foundations and encounters, cooperating in
an environment that cultivates appreciation and drives large amounts of engagement, is vital
to our proceeded victory.
➢ We Operate business ethically
Sound morals are great business. At FFC, we hold ourselves and behavior our business to
elevated expectations of equitability, genuineness, and uprightness. We are exclusively
responsible and altogether dependable.
➢ Our Priority to Community
We consider important the obligations that accompany being a pioneer. We help our
clients manufacture better groups, help Charities, and influence our size, extension and
assets to help bring about a noticeable improvement place.
➢ Our striving for improvement
We are a taking in association that means to expect and react to evolving client, worker
and framework needs through steady development and enhancement.
2.4 Marketing Objective:
