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Group 2 : UDAYAN DAS CHOWDHURY, SANDEEP
SARASWAT, AMAN DAYAMA & ARADHYA PUNDLIK
FREEMAN BIOTEST
INC CASE STUDY
BITS PILANI
DEPT. OF MANAGEMENT
Submitted to : Dr. Rajesh Matai
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FREEMAN BIOTEST INC (Manufacturing)
Product : FBXX(chemical) (25% revenue, $100 million)
Context: Currently two Brayford Lines (2100 kg/month)
One line is older and is giving problems
• High breakdown figures
• with erratic quality levels
• Capacity almost reached (1900 kg)
The problem was:
Option 1 : Replace the ageing Brayford line with a new Brayford line,
Option 2 : Should it commission another process line, the ‘Bi–line 8’ line.
Option 3: we might as well have three Brayford plants at that time.
