Name:
Student Number:
Case Title: Freeman Biotest Inc
SHORT CYCLE PROCESS
Who has the main responsibility of dealing with the issue/problem?
Name: Freeman Biotech Inc Management Committee (VP for Technology, Marketing VP, VP for Operations and Finance VP)
Position: C-Suite (Management / Vice President)
What is the MAIN PROBLEM/ISSUE in this case?
1. Should the company replace its older FBXX processing line with a new Brayford line or commission an alternative Bi-Line 8
process line by Bi-Line Inc.
2. The management team is split in half, the VP of operations and VP of finance wants to continue with the Brayford process line
while the VP of Technology and VP or Marketing want to use the new Bi-Line 8.
Why has the problem/issue happened/occurred?
The oldest of the FBXX processing lines by Brayford Corp is ageing and introducing problems with high breakdown rates and erratic
quality levels which will have a detrimental effect on the company’s manufacturing output capacity to meet its current and future
market requirements.
When did the problem/issue arise? (date/time) AND by WHEN does it need to be resolved?
It appears the problem is developing and may become a concern in the short to medium term. It will however need to be resolved as
soon as possible.
LONG CYCLE PROCESS
given market trends. In addition to this he is also concerned with the staff reactions as the technicians take great pride in the work
they do for the firm which the Brayford models currently offers them.
