TEAM SHARKNADO: FOX
1) Who is your customer?
Fox Entertainment Group customers are any consumers of media and entertainment
services, specifically motion pictures, television programming and cable network
programming/penetration. The company operates vast entertainment networks, covering a
broad spectrum of audience in its markets. Fox offers content dedicated to news, sports as
well as nature enthusiasts.
2) What is the product/service?
4 segments:
Filmed Entertainment segment engages in feature film and television
production and distribution.
Television Stations segment owns and operates power broadcast television
stations
Television Broadcast Network segment provides broadcasting of network
programming
Cable Network Programming segment holds interests in cable network
programming businesses in the areas of news, sports, general entertainment,
and movies
OUR FOCUS: TV and Cable content
3) What are the technology trends that will determine the future of the industry, and what
may that future look like?
“Cord-cutting” has resulted in reduced revenue for cable companies and TV
Networks, however it has increased demand for quality content.
Difficulties with digital advertising and piracy protection
Online streaming services