Four Spheres and Apple Case
Apple I-phone case can be explained with the Four Spheres concept. We usually encounter
situations in our life in which we have to choose between rights vs wrong which are easy to handle.
However, sometimes managers face an ethical dilemma in which the situation is complex as there
is a conflict between Rights vs Right. Apple I-phone case falls into this category in which both
sides were correct from their point of view. One side Apple is concerned about the security of its
customers and their privacy while the FBI, on the other hand, is concerned about the national
security of their fellow citizens and wanted to investigate the terrorist connection in San
Bernardino case.
FBI viewpoint was right as a government within jurisdiction level if have access to the technology
they can take the help of technological giants like Apple, Google etc. in special cases like above
in which national security is at stake because of terrorism possibility as terror group (ISIS OR
ISIL) claimed that both suspects were their group supporters. On the other hand, Apple was right
as they are concerned about their company brand image and ethical values to keep their customers
data private and not to use their data for its branding. They are concerned that if they had created
