Four Functions of Management
Today companies should challenge themselves to have all four functions of management in
order to have successful endeavors. The four functions of management planning,
organizing, leading, and controlling should be understood in order for a corporation to be
successful meeting goals. Performing all four management functions such as planning:
delivering strategic value, organizing: building a dynamic organization, leading:
mobilizing people, and controlling: learning and changing should done through
decision-making and communication.
Planning: Delivering Strategic Value
Planning is a set of goals put into place to be reached and decided in advance of the proper
action taken to determine how goals will be accomplished. “Planning activities include
analyzing current situations, anticipating the future, determining objectives, deciding in
what types of activities the company will engage, choosing corporate and business
strategies, and determining the resources needed to achieve the organization
goals”“(Bateman & Snell, 2007, p17). Delivering strategic value is a continual process of a
corporation being knowledgeable about customers, suppliers, and others; which allows a
corporation to identify opportunities creating a competitive advantage. Top-level managers
of department stores have to determine what sells and what does not through marketing,
and have to maintain goals of sales through style, type, and floor plan of product which is
organized by middle-level managers.
Organizing: Building a Dynamic Organization
Organizing is resources needed to accomplish goals such as coordinating the employees,
financial, physical, and information. “Organizing activities include attracting people to
theorganization, specifying job responsibilities, grouping jobs into work units, marshaling
and allocating resources, and creating conditions so that people and things work together
