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It is important to consider the PEST AND SWOT analysis of our company as this represents the
study of the environment by focusing directly on the external forces to evaluate mainly the
market.
Fortalezas.
We have a series of inputs and suppliers that offer natural raw material to generate a positive
impact on the health of our customers.
Establishment and development of marketing strategies to cover different channels and media,
both traditional and digital.
Implementation of a mobile application to provide better customer experiences and purchase
facilities of the products on our website.
We have the right personnel, which contributes to the fulfillment of the organizations
objectives of our company.
Specialized machinery to achieve an adequate margin of costs and greater productivity that
achieve higher profits
Climate and organizational culture are adjusted to new changes and focus on innovation for
product development at different stations.
Development of different distribution channels for the timely delivery of products.
Debilidades
✓ Using totally natural inputs and without preservatives, the costs increase in the
company, reflected in the final price towards the client.
✓ Non-competitive prices.
✓ More training is required in the employees in the productive area to be more effective
in achieving the objectives.
Oportunidades
✓ Focus on the new segment of fitness as a lifestyle, through natural products and without
preservatives, and generating confidence.
✓ Import of external inputs at lower prices through free trade agreements and the
exchange rate.
✓ Opportunity to patent the products to preserve the market in which the organization is
located.
✓ Subcontracting of processes to generate greater profitability in the organization.
✓ Vulnerability to large competitors by applying marketing strategies to achieve a good
position in the market.
Amenazas
✓ With the tax reform, certain inputs will have higher costs, which is why the optimal use
of these is required.
✓ Higher costs due to fiscal problems in primary products such as gasoline.
✓ Increased supply in the bakery industry and fitness segment, forcing the company to
develop market participation strategies.
✓ The new trade agreements introduce new brands and organizations of the baking
