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Captulo 4 Forecasting at Hard Rock Café
Question.1
Different forecasting applications at Hard Rock
Sales forecasts
It captures the transaction data on every individual who accesses the premise through the cafe’s entrance.
In addition, the long range forecasting that sets the capacity arrangement.
Human resources
The evaluations of manager’s bonuses that is, the 3-year weighted moving average that is applied to the
café sales is put into consideration and when the café managers attain their target their bonuses are
calculated
Menu planning
With the use of multiple regressions, the general managers can calculate the impact of demand
particularly of other menu items when the cost of one item is altered.
Other areas of application
Inclusion of seasonal forecasting in the Café’s menu preparation
To forecast the customer behavior changes
