BUSI 4359
30 April 2017
FORD INDUSRTY ANALYSIS
By: Collin Crawford
UID: 000683583
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Ford Industry Analysis
The Ford Motor Company is an American multinational automaker located in a little
suburb of Detroit in Dearborn, Michigan. It was founded by Henry Ford and incorporated on
June 16, 1903. Ford makes different products such as cars, SUVs, and trucks. They also provide
different services for your car to get it fixed. “Ford cars offer the technology and safety you need
on the road along with the fuel economy to keep you going. Discover the innovative design and
performance in Ford’s impressive lineup of cars” (Vehicles, 2017). They are saying that the
different models that they produce are the top of the line cars in the marketplace. With there
different technology used in their cars, this makes them some of the best cars on the market. The
SUVs that they make are not your everyday soccer mom vehicle. They have the power for
towing trailers, ample space to pack the car up and go on a road trip, and they are just a
multipurpose vehicle. Lastly, the trucks are heavy duty trucks that do not only come with the
strength of the truck but also come with a nice outside appeal. The Ford trucks are dependable
and “built Ford Tough” to have an outstanding performance title (Vehicles, 2017). The vehicles
are very amusing products that keep the customers coming back to them every time they are in
need of another vehicle, whether it being a car, truck, or SUV. The customers are very important
to the Ford Motor Company. They always run intensive research and analysis processes to
understand their future and past customers. “We monitor global market trends, shifting consumer
interests, and social and political developments to identify issues that are likely to affect our
consumers, our industry and our company” (Understanding Customer Needs, 2017). Those
different channels of distribution show that they will go through as many tests as they need to
ensure the customer will become a customer or keep doing business with Ford Motor Company.
Ford Motor Company is a very large industry that had sales that totaled 141,546,000,000 dollars
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in the year 2016 (Ford Motor Company Annual Report 2016, 2017). Ford is only growing
because the sales from the Annual Report from 2014 to 2016 grow from $144 billion to $151.8
billion. You could say that their profit trends are a positive upward rising profit because they
have been making positive profits each year for the past three years with all of the new
technology and features to the vehicles. Ford’s major competition would be General Motor
Company, Toyota, and many more competitors that are not only selling vehicles, but they are
selling their services as well. Also, the different technologies that are being used in the vehicles
have competition on which products that they should buy to put into the vehicle. Ford is an
overall great company to do this analysis over because there is something new to write about
every time.
The factors that are influencing the demand for Ford’s products are mostly positively
