Ford and the World Automobile Industry in 2009
5/30/16
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Founded in 1903 by Henry Ford, Ford Motor Company is an american-based multinational
automobile manufacturer. With over a century’s worth of evolution and expertise, Ford has become one
of the largest automobile manufacturers in the world. The firm has many vehicles on the market under
the Ford brand, but also has a line of luxury vehicles on the market under the Lincoln brand, they even
own a small stake of Mazda. Ford was one of the few firms that made it through the financial crisis in
2008, without needing government funding. Since then, Ford has returned to profitability and become
one of the strongest competitors in the worldwide automotive industry. In an industry as competitive as
the automotive, it is important that the firm stays profitable and innovative, as well as keep up with
industry trends. The Five Force Analysis can help us accomplish this.
