member clubs in any way in any and all media or formats, whether analog, digital or other, now known or
hereafter developed, including, but not limited to, print, tape, disc, computer file, radio, television, motion
pictures, other audio-visual and audio works, Internet, broadband platforms, mobile platforms, applications,
and other distribution platforms. Without limiting the foregoing, this grant includes the right to use
Player’s Publicity Rights for the purpose of publicizing and promoting the following aspects of NFL
Football, the League and/or any of its member clubs: brands, games, ticket sales, game broadcasts and
telecasts, programming focused on the NFL, one or more NFL clubs and/or their games and events (e.g.,
coaches shows, highlight based shows such as Inside the NFL, behind-the-scenes programming such as
Hard Knocks), other NFL-related media offerings (e.g., branded content segments featuring NFL game
footage and other programming enhancements), media distribution platforms (e.g., NFL.com, NFL Mobile,
NFL Network), official events (e.g., NFL Kickoff, NFL Draft), officially sanctioned awards programs (e.g.,
Rookie of the Year), and public service or community oriented initiatives (e.g., Play60). For purposes of
clarity, the foregoing grant of rights includes the right and authority to use, and to authorize affiliates or
business partners to use, after the term of this Agreement any Publicity Rights fixed in a tangible medium
(e.g., filmed, photographed, recorded or otherwise captured) during the term of this Agreement solely for
the purposes described herein. Notwithstanding anything to the contrary, the foregoing grant does not
confer, during or after the term of this Agreement, any right or authority to use Player’s Publicity Rights in
a manner that constitutes any endorsement by Player of a third-party brand, product or service
(“Endorsement”). For purposes of clarity, and without Limitation, it shall not be an Endorsement for Club
or the League to use, or authorize others to use, including, without limitation, in third party advertising and
promotional materials, footage and photographs of Player’s participation in NFL games or other NFL
events that does not unduly focus on, feature, or highlight, Player in a manner that leads the reasonable
consumer to believe that Player is a spokesperson for, or promoter of, a third-party commercial product or
service.
Player will cooperate with the news media, and will participate upon request in reasonable activities to
promote the Club and the League.
Player and National Football League Players Association, including any of its affiliates (“NFLPA”) do not
and will not contest during or after the term of this agreement, and this hereby confirms their
acknowledgment of the exclusive rights of the League, Club and any NFL member club (i) to telecast,
broadcast, or otherwise distribute, transmit or perform, on a live, delayed, or archived basis, in any and all
media now known or hereafter developed, any NFL games or any excerpts thereof and (ii) to produce,
license, offer for sale, sell, market, or otherwise distribute or perform (or authorize a third party to do any
of the foregoing), on a live, delayed, or archived basis, any NFL games or any excerpts thereof, in any and
all media now known or hereafter developed, including, but not limited to, packaged or other electronic or
digital media.
Nothing herein shall be construed to grant any Publicity Rights for use in licensed consumer products,
whether traditional or digital (e.g., video games, trading cards, apparel), other than such products that
constitute programming (as described herein) or news and information offerings regardless of medium
(e.g., DVDs, digital highlight offerings).
(b) Player hereby assigns the NFLPA and its licensing affiliates, if any, the exclusive and unlimited right
to use, license and sublicense the right to use his name, nickname, initials, autograph/signature (including
facsimiles), voice, picture, photograph, animation, image, likeness, persona, jersey number, statistics, data,
copyrights, biographical information and/or other personal indicia (individually and collectively, “Rights”)
for use in connection with any product, brand, service, appearance, product line or other commercial use
and any sponsorship, endorsement or promotion thereof, when more than five (5) NFL player Rights are
involved, regardless of team affiliation and whether that number is reached using player Rights
simultaneously or individually, in any form, media, or medium (now known or hereafter developed) during
a consecutive 12-month period (a “group licensing program”). For sponsorships, endorsements, and
promotions, group licensing programs are further defined as those: (a) in any one product category, as
defined by industry standards; or (b) in different categories if the products all use similar or derivative
design or artwork, or one player product is used to promote another player product.