FMCG CONSUMER ANALYSIS
TARGET AUDIENCES
The Fast-moving consumer goods sector is the one of the essentials
industries for any economy, as in India it the 4th largest sector of Indian
economy. FMCG products that dominant market such as detergents,
toiletries, oral healthcare and all such products in daily use. Fast moving
consumer goods is a business where a higher class to lower class
everyone buys products as per their convenience and purchasing power
Indian customers always priorities in availing the best deals possible so
for that reason customer are less likely to stay loyal to a brand. So, for
this situation companies always need to adopt a new strategy to resale
their products via promotional sale or discount sale
COMPANIES APPROACHES
(A) RURAL MARKET
India is developing country where majority of the people are still
living in rural areas where their average income is medium to low as
their main profession is farming, so for FMCG companies’
opportunities are there where market is untapped for many years.
In India there are more than 664,369 villages which shows how
penetrated market is and how much opportunity lies for FMCG
companies
– Rising Disposable Incomes
Over the last 10 years monsoon is better, corps are growing in good
volumes and farming income is exempted from taxes, this kind of
activity increases the average income of farmers and as well as spending
