Jamie Ray Martinez Valdez
Professor Jason Romero
23 April 2021
During the beginning of Barack Obama’s first term as our Commander-in-Chief, middle-
class Americans were in search of jobs, earnings plummeted, spending and debt increased.
When Obama won the election for President, he inherited a recession and spent his first-term.
His efforts in trying to rebuild the economy were not successful. In the ad “Flatline”, Restore
Our Future, Inc. declares to middle-class Americans not to elect Obama for another four more
years as President of the United States. The ad draws in viewers from the middle-class because
of how it affects them from a financial and metaphoric standpoint. The ad evokes feelings of
shock due to the relations of how the economy is and how it will affect their income. The ad
“Flatline” uses visual and structural metaphors, as well as Ethos and elements of synthesizing to
demonstrate Barack Obama’s negative impact on the U.S. economy and to argue that Mitt
Romney will be able to restore the U.S. economy.
The major rhetorical strategy used in “Flatline” is a structural metaphor comparing the
U.S. economy to a dying hospital patient. The metaphors expressed in this ad are like hearing
the sound of an electrocardiogram machine constantly beeping is the sound of a healthy heart.
Suddenly, the constant beeping sinks to a flatline. The ad states, “Well, this flatline is Barack