OTT is just a different channel through which video content (and related
display or video advertisements) is delivered to end users via
differesources like Video, OTT content, OTT devices(Apple TVs,
Chromecast, PlayStation, Xbox, Amazon Fire sticks)
1. Logical reasoning of the factors driving the market like why you
believe this would drive or increase the demand of the market
The abrupt rise of the COVID-19 pandemic has made an optimistic impact on
the global OTT market growth. Increasing adoption of OTT platforms
throughout the covid-19 pandemic is boosting the growth of the global
market.
The emergency COVID-19 has positively impacted the world’s OTT business
growth. This increase is due to the increase that the different
governments around the world are pushing in demand for OTT and gaming in
the COVID-19 lockdown. Furthermore, the lockdown period provided a boost
to OTT entertainment services that increased the viewer’s interest for
online content via a number of platforms including Hotstar, Amazon Prime
Video and Netflix. Such factors boost the market for OTT services
dramatically during the time of lockout.
Cord-cutting has become a real concern for broadcasters as the adoption
of OTT among users has been really fast. OTT has become essential for
their survival and it is in their best interest to launch their streaming
service sooner than later.
Setting up an OTT service is cost-effective. You already have the
infrastructure and resources to produce content. You can use your
existing content to get started with OTT.
Challenge
In Philippines, people is tired of seeing repetitive drama and plot of TV
