What do you understand by the phrase stakeholder analysis? Attempt a stakeholder
analysis of an organisation that you are closely associated with.
Introduction
Stakeholder analysis is important for successful implementation of projects and/or
strategic activities within any organisation. It is used to analyse the stakeholders in order to
understand them and classify them according to their power, influence and interest.
Stakeholders are people who have an interest in a commercial entity including those within
the organisation and outside. These include the boss, senior executives, customers,
suppliers, government, your co-workers, the team and others. All these people are
important in the implementation and success of strategy.
The tool stakeholder analysis is used to: –
Identify people or groups and institutions that will influence your initiative
Anticipate the kind of influence, positive or negative, these groups will have on your
initiative
Develop strategies to get the most effective support possible for your initiative and reduce
any obstacles to successful implementation of your program.
The following are steps that may be followed in using stakeholder analysis:
INDENTFY THE STAKEHOLDERS
There is need to think of all people who are to be affected by the project or strategy, those
who have influence or power over it or have an interest in its successful or unsuccessful
conclusion. Stake holders for Delta corporation include:-
Government departments( Zimra, RBZ, Min of industry trade and commerce, ministry of
sports and culture)
Municipal authorities
Standards association
Customers
Employees
Management
Trade union
National employment council
Directors and shareholders
Suppliers
The community and the public
