Final Research Model
According to the research models found from the articles collected for our bibliography, our final
research model is displayed above. We combined all the findings of previous research to link up all those
variables together. We selected those variables by getting the most important variables for our topic.
The main variable, Addiction, is displayed on the right side of the model. The variables of perceived
value, innovativeness, perceived ease of use, switching costs, habit, and perceived usefulness are all
