1-Analysts estimate that by 2024, retail m–commerce is anticipated to continue to grow and
reach almost _______.
A) $450 million B) $4.5 billion –C) $450 billion D) $4.5 trillion
2-Which of the following best defines e–commerce?
A) digitally enabled commercial transac�ons between and among organiza�ons and individuals
B) the use of digital technologies in a firm’s daily ac�vi�es
C) the digital enablement of transac�ons and processes within an organiza�on
D) any electronically based organiza�onal ac�vity that supports a firm’s market exchanges
3-Which of the following is an example of e–business?
A) Amazon’s inventory control system
B) the Amazon.com website
C) an Amazon mobile app
D) Amazon’s Pinterest page
4-Which of the following can be considered synonymous with the term e-commerce?
A) e-business B) digital commerce C) the Internet D) the Web
5-Which of the following is not true about the use of apps?
A) Users spend nearly 90% of their smartphone app minutes using their top five apps
B) Users still spend more time using mobile browsers than they do using mobile apps.
C) Apps are easier to control and monetize than websites.
D) Users typically use about 20 different apps per month.
6-Total social commerce revenues worldwide in 2020 were es�mated to be around _______.
A) $90 million
B) $900 million
C) $90 billion
D) $9 trillion
7-United States accessed the Internet solely using a mobile device.
A) 8% B) 21% C) 28% D) 34%
8-Which of the following is not a major business trend in e–commerce in 2020–2021?
A) The mobile app ecosystem continues to grow.
B) Retail e–commerce revenues exceed B2B e commerce revenues for the first time.
C) On–demand service companies garner multibillion–dollar valuations.
D) Social e–commerce continues to grow.
9-Which of the following is not a major technology trend in e-commerce in 2020–2021?
A) Cloud computing enables content stored on Internet-based servers to be accessed by
consumer devices such as smartphones.
B) Firms are turning to business analytics to make sense out of big data.
C) Smart speakers provide an additional platform for ,e-commerce.
D) Growth of the Internet of Things slows down.
10–Which of the following has not been the subject of concern about its increasing market
dominance in 2020–2021?
A) Amazon B) Google C) Netflix D) Facebook
11–Which of the following statements about the mobile platform is not true?
A) In 2020, about 93% of Internet users in the United States used a mobile device to access
the Internet at least some of the time.
B) Over 235 million individuals in the United States used tablet computer apps in 2020.
C) Retail m–commerce purchases were expected to reach about $315 billion in 2020.
D) Adult mobile U.S. Internet users spend an average of three–and-a-half hours per day
within apps in 2020.
12–Which of the following statements about the Web is not true?
A) The Web is the technology upon which the Internet is based.
B) The Web was the original “killer app.”
C) The Web provides access to pages written in Hypertext Markup Language.
D) The Web is both a communications infrastructure and an information storage system.
13–In 2019, there were more than ________ Internet hosts worldwide.
A) 1 million B) 10 million C) 100 million D) 1 billion
14– Which of the following was the original “killer app” that made the Internet commercially
interesting and extraordinarily popular?
A) e–commerce B) the Web C) social networks D) mobile apps
14– Which of the following is not a unique feature of ecommerce technology?
A) interactivity B) social technology C) information asymmetry D) richness
15–Which of the following features of e–commerce technology enables merchants to market
and sell “complex” goods and services to consumers via marketing messages that can
integrate video, audio, and text?
A) richness B) ubiquity C) information density D) personalization
16– Which of the following features of e–commerce technology allows users to participate in
the creation of online content?
A) ubiquity B) global reach C) information density D) social technology
17Which of the following is the best definition of transaction cost?
A) the expense of changing national or regional prices
B) the cost of participating in a market
C) the cost of finding suitable products in the market
D) the cost merchants pay to bring their goods to market
18– The world’s online population was estimated to be around ________ in 2020.
A) 400 million B) 4 billion C) 40 billion D) 400 billion
19– Which of the following features of e–commerce technology is related to the concept of
network externalities?
A) richness B) interactivity C) universal standards D) information density
20–Which of the following statements is true about the traditional tradeoff between the richness
and reach of a marketing message prior to the development of the Web?
A) Marketing messages had little richness.
B) The smaller the audience reached, the less rich the message.
C) The larger the audience reached, the less rich the message.
D) Richness was unrelated to reach.
21– Interactivity in the context of e–commerce provides which of the following functionalities?
A) the ability to physically touch and manipulate a product
B) the complexity and content of a message
C) the ability of consumers to create and distribute content
D) the enabling of two–way communication between consumer and merchant
22– The cost incurred by merchants to change product prices (i.e., the costs of reentering
prices into computer systems) is referred to as:
A) Subscription costs. B) Fixed costs. C) Menu costs. D) Variable costs.
23– Which of the following refers to any disparity in relevant market information among
parties in a transaction?
A) information asymmetry
B) unfair competitive advantage
C) imperfect competition
D) dynamic pricing
24– ________ and ________ are typically the most easily identifiable aspects of a company’s
business model.
A) Market strategy; market opportunity
B) Value proposition; revenue model
C) Competitive advantage; competitive environment
D) Revenue model; market opportunity
25– Which of the following uses a subscription revenue model for books?
A) Spotify B) Amazon Kindle Unlimited C) eHarmony D) Pandora
26– Which element of the business model addresses what a firm provides that other firms do not
and cannot?
A) competitive environment
B) competitive advantage
C) market strategy
D) value proposition
27– Which element of the business model refers to the presence of substitute products in the
market?
A) value proposition
B) competitive environment
C) competitive advantage
D) market opportunity
28– Which of the following are Amazon’s primary value propositions?
A) personalization and customization
B) selection and convenience
C) reduction of price discovery cost
D) management of product delivery
29– A firm’s ________ describes how a firm will produce a superior return on invested capital.
A) value proposition B) revenue model C) market strategy D) competitive advantage
30– Which of the following does not use a subscription revenue model?
A) Apple Music B) eHarmony C) Ancestry D) Twitter
