19) Which of the following is the most important goal that a corporation should strive for?
A) Maximize current profits.
B) Maximize market share.
C) Maximize revenue.
D) Maximize shareholder wealth.
Answer: D
Keywords: Goal of the Firm, Maximize Shareholder Wealth
AACSB: Reflective thinking skills
20) One of the causes of the recent financial crisis in the United States has been excessive risk
taking due to underestimation of risk. HOw does this relate to financial leverage? Can
overestimation of risk also be detrimental?
Answer: Underestimation of risk can lead managers to borrow excessively to fund more and
more projects. High levels of debt require interest and principal payments which may become
impossible to make if the company’s cash flows are reduced, even for short periods of time.
Overestimation of risk can also be problematic. Managers who take on too little risk may be
passing up desirable projects that could increase shareholder wealth. The principle that risk
requires a return does not mean that all risk is bad, but rather that additional risk is ok if
additional expected returns are high enough. If all risk was bad, companies would go out of
business and all investors would buy U.S. Treasury Bills.
Keywords: Risk Requires a Return, Goal of the Firm
AACSB: Reflective thinking skills
21) Documents uncovered after the Exxon Valdez oil spill in Alaska revealed that Exxon could
have used double-hulled oil tankers that would have prevented the spill, but the cost of refitting
their fleet of single-hulled tankers was considered too high. Exxon determined that the cost of
cleaning up an oil spill would be less than the cost of refitting the ships, thus increasing
shareholder value. Several years after the oil spill, however, Exxon was fined billions of dollars
for the spill. How do the costs of the clean up and the fines pertain to a discussion of
maximizing shareholder value and ethical responsibility?
Answer: Managers are supposed to maximize shareholder value. Exxon’s analysis of the costs
of an oil spill versus the cost of improving their tankers seems to have been a reasonable one at
the time it was undertaken. The social costs of killing birds and fish were expected to be low.
The outrage at Exxon’s conduct and the subsequent large fines will change the estimation of
future costs for similar situations. Managers need to consider the impact of their decisions on
their companies’ cash flows. Socially undesirable activities may lead to boycotts, protests, lower
sales, fines, etc. These costs must be included in their analyses. Society sets limits within which
corporations must operate or the corporations, and their shareholders, will suffer. Therefore,
acting in ethical and socially responsible ways is congruent with the goal of shareholder wealth
maximization.
Keywords: Goal of the Firm, Maximizing Shareholder Value, Ethical Responsibility, Cash Flow
AACSB: Reflective thinking skills